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successful community artefact like Wikipedia requires strong buy-in from the community, which I'd wager is much harder to achieve under a for-profit model," he said.
Instead of the nine-person staff crammed into an office in St Petersburg, Florida, which Gardner inherited in 2007, she now capital outfit Elevation Partners along with U2 front-man Bono, to bring more savvy to the foundation's advisory board.
And, while the Wikimedia Foundation has no formal role in deciding policies within the Wikipedia community, it is watching closely employs 23 people in the heart of Silicon Valley. They include lawyers, professional fundraisers and advisers keen to exploit Wikipedia's brand with lucrative new ventures such as real-life book publishing. The latest development has been to appoint Roger McNamee, a veteran from the tech industry who currently runs the venture
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